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Analysis of the German Long Distance Bus Market by Porter´s Five Forces


Analysis of the German Long Distance Bus Market by Porter´s Five Forces


1. Auflage

von: Martin Pruschkowski

14,99 €

Verlag: Grin Verlag
Format: PDF
Veröffentl.: 16.07.2018
ISBN/EAN: 9783668751682
Sprache: englisch
Anzahl Seiten: 20

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Nürnberg, language: English, abstract: This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter’s five forces. Therefore the section starts with the objective and field of application of the model followed by the description of the five individual forces. In the section of the business case the concept is applied to the German long distance bus market in order to get a comprehensive picture of the industry situation, risks and opportunities. The last section will complete the entire work by doing a summary, limiting the research and will giving recommendation for further research.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Nürnberg, language: English, abstract: This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter’s five ...