Details
Integrated Marketing Communication
Creating Spaces for EngagementIntegrated Marketing Communication
47,99 € |
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Verlag: | Lexington Books |
Format: | EPUB |
Veröffentl.: | 22.09.2016 |
ISBN/EAN: | 9781498540032 |
Sprache: | englisch |
Anzahl Seiten: | 198 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<span><span>Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. </span><span>Integrated Marketing Communication: Creating Spaces for Engagement </span><span>explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.</span></span>
<span><span>Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.</span></span>
<span><span>Contents</span></span>
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<span><span>Acknowledgments<br><br>Introduction<br><br>Chapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic Conversation<br>By Christina L. McDowell Marinchak and Jill K. Burk<br><br>Chapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"<br>By Daniel U. Assmus<br><br>Chapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm City<br>By Leeanne M. Bell McManus and Chip Rouse<br><br>Chapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults <br>By Paul A. Lucas<br><br>Chapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland’s Vote Yes Campaign<br>By Jeanne M. Persuit<br><br>Chapter 6: Integrated Marketing Communication and Social Media: “Coordinated Management of Meaning” and Entrepreneurship<br>By Cassandra Vinhateiro and Vernon E. Cronen<br><br>Chapter 7: Integrated Marketing Communication and Public Health Campaigns: </span><span>Let’s Quit Together</span><span><br>By Kelli L. Fellows<br><br>Chapter 8: Integrated Marketing Communication and Crisis Communication: The American Red Cross<br>By Amanda G. Mckendree<br><br>Chapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and Rationality<br>By Jeremy Langett<br><br>Chapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and Educators<br>By Kees van het Hof and David E. Weber<br><br>Conclusion<br><br>About the Contributors</span></span>
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<span><span>Acknowledgments<br><br>Introduction<br><br>Chapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic Conversation<br>By Christina L. McDowell Marinchak and Jill K. Burk<br><br>Chapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"<br>By Daniel U. Assmus<br><br>Chapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm City<br>By Leeanne M. Bell McManus and Chip Rouse<br><br>Chapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults <br>By Paul A. Lucas<br><br>Chapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland’s Vote Yes Campaign<br>By Jeanne M. Persuit<br><br>Chapter 6: Integrated Marketing Communication and Social Media: “Coordinated Management of Meaning” and Entrepreneurship<br>By Cassandra Vinhateiro and Vernon E. Cronen<br><br>Chapter 7: Integrated Marketing Communication and Public Health Campaigns: </span><span>Let’s Quit Together</span><span><br>By Kelli L. Fellows<br><br>Chapter 8: Integrated Marketing Communication and Crisis Communication: The American Red Cross<br>By Amanda G. Mckendree<br><br>Chapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and Rationality<br>By Jeremy Langett<br><br>Chapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and Educators<br>By Kees van het Hof and David E. Weber<br><br>Conclusion<br><br>About the Contributors</span></span>
<span><span>Jeanne M. Persuit </span><span>is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.<br><br></span><span>Christina L. McDowell Marinchak </span><span>is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.</span></span>