Details
Revenue Management in Manufacturing
State of the Art, Application and Profit Impact in the Process Industry|
128,39 € |
|
| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 08.07.2016 |
| ISBN/EAN: | 9783319302409 |
| Sprache: | englisch |
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Beschreibungen
<p>This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.</p>
Introduction.- Concepts and Application.- State of the Art and Perspectives of Revenue Management in the Process Industry.- Implementation of Revenue Management in the Process Industry in North America and Europe.- Use and Profit Impact of Revenue Management in the Process Industry.- Conclusions.- References.- Appendix A: Questionnaires.- Appendix B: Correlation Matrixes.- Appendix C: State of the Art and Implementation of Revenue Management in Germany.
<p>Dr. Danilo Zatta, Partner and Managing Director at The Boston Consulting Group</p><p>(BCG) in Munich, is a leading expert in topline growth with over 20 years of</p><p>consulting experience. He specialized in profit improvement on the revenue side.</p><p>Before joining BCG, he worked for several of the world’s leading consultancies in</p><p>the fields of strategy and marketing.</p><p>Danilo has conducted hundreds of projects both in Europe and globally for large</p><p>corporations as well as for medium-sized companies and private equity investors in</p><p>numerous sectors. He was thus able to develop strong expertise in e.g. strategies,</p><p>sales and pricing excellence programs, M&A and post-merger integration, pricing</p><p>processes, as well as business and revenue models.</p><p>He has published over 20 books on topics including corporate strategies and</p><p>pricing. His articles are regularly published in e.g. Harvard Business Review and</p><p>The Journal of Revenue and Pricing Management. He is a regular speaker and</p><p>chairman at events, forums and leading business schools.</p><p>Danilo studied Economics at the Luiss University in Rome, Italy as well as at the</p><p>UCD in Dublin, Ireland. He holds a Master of Business Administration (MBA)</p><p>from INSEAD of Fontainebleau, France and Singapore. He received his doctoral</p><p>degree (Ph.D.) in revenue management and pricing at the Technical University of</p><p> </p><p>Munich, Germany.</p>
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.<div><br></div><div><p>"With a strong historical focus on Revenue Management’s Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta’s book <i>Revenue Management in Manufacturing</i> will give you and your company the tools needed to improve profitability and performance.”</p>
<p>Kevin Mitchell</p><p>President, The Professional Pricing Society, Inc.</p></div>
<p>Kevin Mitchell</p><p>President, The Professional Pricing Society, Inc.</p></div>
Includes three empirical studies on revenue management Summarizes the prerequisites for applying revenue management in manufacturing Assesses the barriers that hinder the implementation of revenue management Includes supplementary material: sn.pub/extras
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