Details
Signaling Family Firm Identity
Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential EmployerFamilienunternehmen und KMU
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53,49 € |
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| Verlag: | Gabler |
| Format: | |
| Veröffentl.: | 15.12.2017 |
| ISBN/EAN: | 9783658206727 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<p>Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.</p>
<p>Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.</p> <p><br/></p>
<p>Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.<br/></p>
<p>Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence. </p> <p><b>Contents</b></p> <p></p><ul><li>Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity<br/></li><li>Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes<br/></li></ul><p></p> <p><b>Target Groups</b></p> <p></p><ul><li>Researchers and students in the fields of business adminstration, management, marketing and human resources<br/></li><li>Practitioners in the areas of management, marketing, human resources, corporate strategy<br/></li></ul><p></p> <p><b>The Author</b></p> Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.<b></b><p></p>
Overlap of marketing and family business
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