Details
Starting and Running a Business All-in-One For Dummies
1. Aufl.
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21,99 € |
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| Verlag: | Wiley |
| Format: | EPUB |
| Veröffentl.: | 15.02.2011 |
| ISBN/EAN: | 9781119996002 |
| Sprache: | englisch |
| Anzahl Seiten: | 712 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Written by a team of business and fi nance experts, <i>Starting & Running a Business All-In-One For Dummies</i> is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.
<b>Introduction.</b> <p><b>Book I: Where to Start?</b></p> <p>Chapter 1: Preparing for Business.</p> <p>Chapter 2: Being Your Own Boss.</p> <p>Chapter 3: Can You Do the Business?</p> <p>Chapter 4: Starting Your Business Plan.</p> <p>Chapter 5: Establishing Your Starting Position.</p> <p>Chapter 6: Researching Your Customers, Competitors, and Industry.</p> <p><b>Book II: Money in Mind.</b></p> <p>Chapter 1: Finding the Money.</p> <p>Chapter 2: Figuring Out Financials.</p> <p>Chapter 3: Cash Flows and the Cash Flow Statement.</p> <p>Chapter 4: Forecasting and Budgeting.</p> <p><b>Book III: Getting the Staff.</b></p> <p>Chapter 1: Staying on the Right Side of the Law.</p> <p>Chapter 2: Finding Person Friday – Advertising and Interviewing.</p> <p>Chapter 3: Employing People Successfully.</p> <p>Chapter 4: Disciplining and Dismissing Staff.</p> <p>Chapter 5: Paper Money, Money Paper – Payslips and Deductions.</p> <p>Chapter 6: Inspiring Employees to Better Performance.</p> <p>Chapter 7: Coaching and Development.</p> <p>Chapter 8: Tackling Performance Appraisals.</p> <p><b>Book IV: How Not to Cook the Books.</b></p> <p>Chapter 1: Working for Yourself Can Be Less Taxing.</p> <p>Chapter 2: Filling In and Filing Your Self Assessment Form.</p> <p>Chapter 3: Getting Down to Bookkeeping Basics.</p> <p>Chapter 4: Controlling Your Books, Your Records, and Your Money.</p> <p>Chapter 5: Producing a Profit and Loss Statement.</p> <p>Chapter 6: Developing a Balance Sheet.</p> <p><b>Book V: Bigging Up Your Business.</b></p> <p>Chapter 1: Taking a Closer Look at Customers.</p> <p>Chapter 2: Marketing Your Wares.</p> <p>Chapter 3: Writing a Marketing Plan.</p> <p>Chapter 4: Brochures, Press Ads, and Print.</p> <p>Chapter 5: Signs, Posters, and More.</p> <p>Chapter 6: Public Relations and Word of Mouth.</p> <p>Chapter 7: Planning Your Business Web Site.</p> <p>Chapter 8: Choosing and Equipping Your New E-Business.</p> <p>Chapter 9: E-Marketing.</p> <p><b>Book VI: Getting Bigger.</b></p> <p>Chapter 1: Thinking Strategically.</p> <p>Chapter 2: Managing More Than One Product.</p> <p>Chapter 3: Improving Performance.</p> <p>Chapter 4: Franchising for Growth.</p> <p>Chapter 5: TV and Radio Ads (or Your Own Show!).</p> <p>Chapter 6: Becoming a Great Manager.</p> <p><b>Index.</b></p>
<b>Dan Matthews</b> is co-author of <i>Starting and Running an Online Business For Dummies</i> and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.
Written by a team of business and fi nance experts, <i>Starting & Running a Business All-In-One For Dummies</i> is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.
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