Details
Television and Political Communication in the Late Soviet Union
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44,99 € |
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| Verlag: | Lexington Books |
| Format: | EPUB |
| Veröffentl.: | 15.07.2020 |
| ISBN/EAN: | 9781498526890 |
| Sprache: | englisch |
| Anzahl Seiten: | 294 |
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Beschreibungen
<p><span>This study focuses on Soviet television audiences and examines their watching habits and the way they made use of television programs. Kirsten Bönker challenges the common misconception that viewers perceived Soviet television programming and entertainment culture as dull and formulaic. This study draws extensively on archival sources and oral history interviews to analyze how Soviet television involved audiences in political communication and how it addressed audiences’ emotional commitments to Soviet values and the Soviet way of life. Bönker argues that the Brezhnev era influenced political stability and brought an unprecedented rise of the living standards, creating new meanings for consumerism, the idea of the “home,” and private life among Soviet citizens. Exploring the concept of emotional bonding, this study engages broader discussions on the durability of the Soviet Union until perestroika.</span></p>
<span>This study draws on archival sources and oral history to examine how Soviet television involved audiences in political communication. The author argues that Soviet media tested audiences’ emotional commitments to the Soviet lifestyle and its values, thus contributing to the sociopolitical durability of the Soviet Union until perestroika.</span>
<p><span>Introduction: Watching Television, Emotional Bonding, and Political Communication in the Late Soviet Union</span><br><br></p>
<p><span>Chapter 1: TV Sets Capturing Soviet Homes</span><br><br></p>
<p><span>Chapter 2: Winning the Time, Hearts and Minds of the Viewers</span><br><br></p>
<p><span>Chapter 3: Negotiating the Boundaries of Popular Culture: Soviet Television, Leisure, and the Educational Mission</span><br><br></p>
<p><span>Chapter 4: Working with “Emotional Means”: Soviet Television’s Relationship with the Audience</span><br><br></p>
<p><span>Chapter 5: Addressing the Viewer-consumer: Consumer Issues on Soviet TV</span></p>
<p><span>Chapter 1: TV Sets Capturing Soviet Homes</span><br><br></p>
<p><span>Chapter 2: Winning the Time, Hearts and Minds of the Viewers</span><br><br></p>
<p><span>Chapter 3: Negotiating the Boundaries of Popular Culture: Soviet Television, Leisure, and the Educational Mission</span><br><br></p>
<p><span>Chapter 4: Working with “Emotional Means”: Soviet Television’s Relationship with the Audience</span><br><br></p>
<p><span>Chapter 5: Addressing the Viewer-consumer: Consumer Issues on Soviet TV</span></p>
<span>Kirsten Bönker</span>
<span> is visiting professor of East European history at the University of Göttingen and research fellow at the Gerda Henkel Foundation.</span>
<span> is visiting professor of East European history at the University of Göttingen and research fellow at the Gerda Henkel Foundation.</span>
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