Details

How to be a Social Entrepreneur


How to be a Social Entrepreneur

Make Money and Change the World
1. Aufl.

von: Robert Ashton

13,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 23.03.2011
ISBN/EAN: 9780857080622
Sprache: englisch
Anzahl Seiten: 300

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Don't just make money…make a difference.</b> <p>As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. </p> <p>Packed with advice, inspiration and real-life stories, it will help you:</p> <ul> <li>Define what you want to do and why you want to do it</li> <li>Find the right kind of funding</li> <li>Build a brand that makes you unique</li> <li>Find a team as motivated and inspired as you are</li> <li>Measure the impact you're having</li> </ul> <p><i>How to be a Social Entrepreneur</i> is the only social enterprise start-up guide you'll ever need.</p> <p>"This is the seminal book on social enterprise"<br /> <b>—Martin Murphy, Network 2012</b></p> <p>"An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format"<br /> <b>—Marc Davies, Wales Co-operative Centre Limited, walescoop.com</b></p> <p>"Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one"<br /> <b>—Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk</b></p> <p>"This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!"<br /> <b>—Lord Andrew Mawson OBE, author of <i>The Social Entrepreneur: Making Communities Work</i>, amawsonpartnerships.com</b></p> <p>"I was genuinely impressed by how comprehensive it is!"<br /> <b>—Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk</b></p> <p>"A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise"<br /> <b>—Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana</b></p> <p>"I particularly enjoyed the section on sales, which is a fundamental topic too often neglected"<br /> <b>—Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk</b></p> <p><b>Robert Ashton</b> is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including <i>How to Start a Business for Entrepreneurs, Instant Entrepreneur</i> and <i>The Entrepreneur's Book of Checklists</i>.</p>
Acknowledgements. <p>Introduction.</p> <p><b>Part One – What.</b></p> <p>1 The Essence of Social Entrepreneurship.</p> <p>2 Social Enterprise – Past, Present and Future.</p> <p><b>Part Two – Who.</b></p> <p>3 You As a Social Entrepreneur.</p> <p>4 What You Are Going to Change in the World.</p> <p>5 Explore Your Entrepreneurial Style.</p> <p><b>Part Three – How to Start.</b></p> <p>6 Organisations and How to Start Them.</p> <p>7 Preparing a Business Plan That Covers All the Angles.</p> <p>8 What You Need to Know about Structure and Governance.</p> <p>9 Finding the Funding.</p> <p><b>Part Four – How to Grow.</b></p> <p>10 Selling and the Social Enterprise.</p> <p>11 The Customer Conundrum.</p> <p>12 Managing Money.</p> <p>13 Being Different, Looking Different.</p> <p><b>Part Five – How to Share.</b></p> <p>14 Effective Communication.</p> <p>15 Building a Winning Team.</p> <p>16 Building Your Community.</p> <p>17 Keeping Perspective.</p> <p>About the Author.</p> <p>Other Books by Robert Ashton.</p> <p>Index.</p>
<b>Robert Ashton</b> is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including <i>How to Start a Business for Entrepreneurs, Instant Entrepreneur</i> and <i>The Entrepreneur's Book of Checklists</i>.
<b>Don’t Just Make Money – Make a Difference.</b> <p><b>As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you.</b></p> <p>Packed with advice, inspiration and real-life stories, it will help you:</p> <ul> <li> <div>Define what you want to do and why you want to do it</div> </li> <li> <div>Find the right kind of funding</div> </li> <li> <div>Build a brand that makes you unique</div> </li> <li> <div>Find a team as motivated and inspired as you are</div> </li> <li> <div>Measure the impact you’re having</div> </li> </ul> <p>How to be a <i>Social Entrepreneur</i> is the only social enterprise start-up guide you’ll ever need.</p> <p>Marc Davies, Wales Co-operative Centre Limited</p> <p>Peter Couchman, Chief Executive, Plunkett Foundation</p> <p>Lord Andrew Mawson OBE, author of the Social Entrepreneur: Making Communities Work</p> <p>Peter Holbrook, CEO, Social Enterprise Coalition</p> <p>Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int. Ghana</p> <p>Andy Brady, ‘3<sup>rd</sup> Sector Futures’, Anglia Ruskin University </p>

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