Details
Mass Communication In India
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25,20 € |
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| Verlag: | Sage Publications |
| Format: | |
| Veröffentl.: | 04.10.2005 |
| ISBN/EAN: | 9789352805709 |
| Sprache: | englisch |
| Anzahl Seiten: | 224 |
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Beschreibungen
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:- Emphasizes the distinction between communication and mass communication-the former being a two-way exchange and the latter mostly a one-way communication.- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.- Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century.- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
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