<p>Hi friends, <p>In 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world’s leading gin producer <b>three times</b>. This book is my perspective on our success—my attempt to make sense of how we did it. <p>Each section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences. <p>There are also ‘Useful Bits’ sprinkled throughout, where I share some of the tools and models that helped fuel our success. You’ll learn how to apply these tools to grow almost any business or organisation. <p>Plus, when all the talk of gin makes you thirsty, you’ll find recipes to make yourself a perfect G&T, Martini or Negroni to enjoy while you’re reading. <p>Cheers,<BR> Matt <p>‘What a fantastic, Australian brand story.’<BR> <b>—Tim Burrowes,</b> founder, Unmade and founder, Mumbrella <p>‘Matt Jones is the ultimate triple threat — good bloke, great gin, and a cracking business story!’<BR> <b>—Adam Spencer,</b> MC, speaker, comedian, author and maths geek