cover
Vintage

About the Book

Tom Wolfe’s debut collection of essays - a brilliant, form-bending dive into the future of America as it careened through the 1960s.

In 1965, Tom Wolfe dropped like a bomb onto the American literary scene with his first book, The Kandy-Kolored Tangerine-Flake Streamline Baby, an incandescent panorama of American counter-culture, its dances, bouffant hairdos, customised cars and rock concerts. Capturing the energy of the age in its portraits of Phil Spector, Cassius Clay, Las Vegas and the Nanny Mafia – as well as asking, why do doormen hate Volkswagens? – Wolfe’s flamboyant essay collection remains one of the great, revolutionary landmarks of modern non-fiction.

About the Author

Tom Wolfe was the author of more than a dozen books, among them such contemporary classics as The Electric Kool-Aid Acid Test, The Right Stuff, The Bonfire of the Vanities, A Man in Full and I Am Charlotte Simmons. A native of Richmond, Virginia, he earned his B.A. at Washington and Lee University and a Ph.D. in American studies at Yale. He died in 2018.

ALSO BY TOM WOLFE

Novels

The Bonfire of the Vanities

A Man in Full

I am Charlotte Simmons

Back to Blood

Non-Fiction

The Pump House Gang

The Electric Kool-Aid Acid Test

Radical Chic & Mau-Mauing the Flak Catchers

The Painted Word

Mauve Gloves & Madmen, Clutter & Vine

The Right Stuff

In Our Time

From Bauhaus to Our House

The Purple Decades

Hooking Up

Kingdom of Speech

As Editor (with E. W. Johnson)

The New Journalism

Title page for The Kandy-Kolored Tangerine-Flake Streamline Baby

Contents

Cover

About the Book

About the Author

Also by Tom Wolfe

Title Page

Introduction

Part 1 The New Culture-Makers

1 Las Vegas (What?) Las Vegas (Can’t Hear You! Too Noisy) Las Vegas!!!!

2 Clean Fun at Riverhead

3 The Fifth Beatle

4 The Peppermint Lounge Revisited

5 The First Tycoon of Teen

6 The Kandy-Kolored Tangerine-Flake Streamline Baby

Part 2 Heroes and Celebrities

7 The Marvelous Mouth

8 The Last American Hero

9 Loverboy of the Bourgeoisie

10 Purveyor of the Public Life

11 The Girl of the Year

Part 3 A Metropolitan Sketchbook

Old Faces, New Fashions

Teen-age Male Hairdos

The Sun-Worshippers

The Zoo in Central Park

The View in Central Park

New York’s Beautiful People

Part 4 Status Strife and the High Life

12 The Saturday Route

13 The Luther of Columbus Circle

14 The New Art Gallery Society

15 The Secret Vice

16 The Nanny Mafia

Part 5 Love and Hate New York Style

17 Putting Daddy On

18 A Sunday Kind of Love

19 The Woman Who Has Everything

20 The Voices of Village Square

21 Why Doormen Hate Volkswagens

22 The Big League Complex

Acknowledgments

Copyright

Introduction

I DON’T MEAN for this to sound like “I had a Vision” or anything, but there was a specific starting point for practically all of these stories. I wrote them in a fifteen-month period, and the whole thing started with the afternoon I went to a Hot Rod & Custom Car show at the Coliseum in New York. Strange afternoon! I was sent up there to cover the Hot Rod & Custom Car show by the New York Herald Tribune, and I brought back exactly the kind of story any of the somnambulistic totem newspapers in America would have come up with. A totem newspaper is the kind people don’t really buy to read but just to have, physically, because they know it supports their own outlook on life. They’re just like the buffalo tongues the Omaha Indians used to carry around or the dog ears the Mahili clan carried around in Bengal. There are two kinds of totem newspapers in the country. One is the symbol of the frightened chair-arm-doilie Vicks Vapo-Rub Weltanschauung that lies there in the solar plexus of all good gray burghers. All those nice stories on the first page of the second section about eighty-seven-year-old ladies on Gramercy Park who have one-hundred-and-two-year-old turtles or about the colorful street vendors of Havana. Mommy! This fellow Castro is in there, and revolutions may come and go, but the picturesque poor will endure, padding around in the streets selling their chestnuts and salt pretzels the world over, even in Havana, Cuba, assuring a paradise, after all, full of respect and obeisance, for all us Vicks Vapo-Rub chair-arm-doilie burghers. After all. Or another totem group buys the kind of paper they can put under their arms and have the totem for the tough-but-wholesome outlook, the Mom’s Pie view of life. Everybody can go off to the bar and drink a few “brews” and retail some cynical remarks about Zora Folley and how the fight game is these days and round it off, though, with how George Chuvalo has “a lot of heart,” which he got, one understands, by eating mom’s pie. Anyway, I went to the Hot Rod & Custom Car show and wrote a story that would have suited any of the totem newspapers. All the totem newspapers would regard one of these shows as a sideshow, a panopticon, for creeps and kooks; not even wealthy, eccentric creeps and kooks, which would be all right, but lower-class creeps and nutballs with dermatitic skin and ratty hair. The totem story usually makes what is known as “gentle fun” of this, which is a way of saying, don’t worry, these people are nothing.

So I wrote a story about a kid who had built a golden motor-cycle, which he called “The Golden Alligator.” The seat was made of some kind of gold-painted leather that kept going back, on and on, as long as an alligator’s tail, and had scales embossed on it, like an alligator’s. The kid had made a whole golden suit for himself, like a space suit, that also looked as if it were covered with scales and he would lie down on his stomach on this long seat, stretched out full length, so that he appeared to be made into the motorcycle or something, and roar around Greenwich Village on Saturday nights, down Macdougal Street, down there in Nut Heaven, looking like a golden alligator on wheels. Nutty! He seemed like a Gentle Nut when I got through. It was a shame I wrote that sort of story, the usual totem story, because I was working for the Herald Tribune, and the Herald Tribune was the only experimental paper in town, breaking out of the totem formula. The thing was, I knew I had another story all the time, a bona fide story, the real story of the Hot Rod & Custom Car show, but I didn’t know what to do with it. It was outside the system of ideas I was used to working with, even though I had been through the whole Ph.D. route at Yale, in American studies and everything.

Here were all these … weird … nutty-looking, crazy baroque custom cars, sitting in little nests of pink angora angel’s hair for the purpose of “glamorous” display—but then I got to talking to one of the men who make them, a fellow named Dale Alexander. He was a very serious and soft-spoken man, about thirty, completely serious about the whole thing, in fact, and pretty soon it became clear, as I talked to this man for a while, that he had been living like the complete artist for years. He had starved, suffered—the whole thing—so he could sit inside a garage and create these cars which more than 99 per cent of the American people would consider ridiculous, vulgar and lower-class-awful beyond comment almost. He had started off with a garage that fixed banged-up cars and everything, to pay the rent, but gradually he couldn’t stand it anymore. Creativity—his own custom car art—became an obsession with him. So he became the complete custom car artist. And he said he wasn’t the only one. All the great custom car designers had gone through it. It was the only way. Holy beasts! Starving artists! Inspiration! Only instead of garrets, they had these garages.

So I went over to Esquire magazine after a while and talked to them about this phenomenon, and they sent me out to California to take a look at the custom car world. Dale Alexander was from Detroit or some place, but the real center of the thing was in California, around Los Angeles. I started talking to a lot of these people, like George Barris and Ed Roth, and seeing what they were doing, and—well, eventually it became the story from which the title of this book was taken, “The Kandy-Kolored Tangerine-Flake Streamline Baby.” But at first I couldn’t even write the story. I came back to New York and just sat around worrying over the thing. I had a lot of trouble analyzing exactly what I had on my hands. By this time Esquire practically had a gun at my head because they had a two-page-wide color picture for the story locked into the printing presses and no story. Finally, I told Byron Dobell, the managing editor at Esquire, that I couldn’t pull the thing together. O.K., he tells me, just type out my notes and send them over and he will get somebody else to write it. So about 8 o’clock that night I started typing the notes out in the form of a memorandum that began, “Dear Byron.” I started typing away, starting right with the first time I saw any custom cars in California. I just started recording it all, and inside of a couple of hours, typing along like a madman, I could tell that something was beginning to happen. By midnight this memorandum to Byron was twenty pages long and I was still typing like a maniac. About 2 A.M. or something like that I turned on WABC, a radio station that plays rock and roll music all night long, and got a little more manic. I wrapped up the memorandum about 6:15 A.M., and by this time it was 49 pages long. I took it over to Esquire as soon as they opened up, about 9:30 A.M. About 4 P.M. I got a call from Byron Dobell. He told me they were striking out the “Dear Byron” at the top of the memorandum and running the rest of it in the magazine. That was the story, “The Kandy-Kolored Tangerine-Flake Streamline Baby.”

What had happened was that I started writing down everything I had seen the first place I went in California, this incredible event, a “Teen Fair.” The details themselves, when I wrote them down, suddenly made me see what was happening. Here was this incredible combination of form plus money in a place nobody ever thought about finding it, namely, among teen-agers. Practically every style recorded in art history is the result of the same thing—a lot of attention to form, plus the money to make monuments to it. The “classic” English style of Inigo Jones, for example, places like the Covent Garden and the royal banquet hall at Whitehall, were the result of a worship of Italian Palladian grandeur … form … plus the money that began pouring in under James I and Charles I from colonial possessions. These were the kind of forms, styles, symbols … Palladian classicism … that influence a whole society. But throughout history, everywhere this kind of thing took place, China, Egypt, France under the Bourbons, every place, it has been something the aristocracy has been responsible for. What has happened in the United States since World War II, however, has broken that pattern. The war created money. It made massive infusions of money into every level of society. Suddenly classes of people whose styles of life had been practically invisible had the money to build monuments to their own styles. Among teen-agers, this took the form of custom cars, the Twist, the Jerk, the Monkey, the Shake, rock music generally, stretch pants, decal eyes—and all these things, these teen-age styles of life, like Inigo Jones’ classicism, have started having an influence on the life of the whole country. It is not merely teen-agers. In the South, for example, all the proles, peasants, and petty burghers suddenly got enough money to start up their incredible car world. In fifteen years stock car racing has replaced baseball as the number one sport in the South. It doesn’t make much difference what happens to baseball or stock-car racing, actually, but this shift, from a fixed land sport, modeled on cricket, to this wild car sport, with standard, or standard-looking, cars that go 180 miles an hour or so—this symbolizes a radical change in the people as a whole. Practically nobody has bothered to see what these changes are all about. People have been looking at the new money since the war in economic terms only. Nobody will even take a look at our incredible new national pastimes, things like stock-car racing, drag racing, demolition derbies, sports that attract five to ten million more spectators than football, baseball, and basketball each year. Part of it is a built-in class bias. The educated classes in this country, as in every country, the people who grow up to control visual and printed communication media, are all plugged into what is, when one gets down to it, an ancient, aristocratic aesthetic. Stock-car racing, custom cars—and, for that matter, the Jerk, the Monkey, rock music—still seem beneath serious consideration, still the preserve of ratty people with ratty hair and dermatitis and corroded thoracic boxes and so forth. Yet all these rancid people are creating new styles all the time and changing the life of the whole country in ways that nobody even seems to bother to record, much less analyze.

A curious example of what is happening is Society, in the sense of High Society, in New York City today. Only it isn’t called High Society or even Café Society anymore. Nobody seems to know quite what to call it, but the term that is catching on is Pop Society. This is because socialites in New York today seem to have no natural, aristocratic styles of their own—they are taking all their styles from “pop” groups, which stands for popular, or “vulgar” or “bohemian” groups. They dance the Jerk, the Monkey, the Shake, they listen to rock music, the women wear teen-age and even “sub-teen” styles, such as stretch pants and decal eyes, they draw their taste in art, such as “underground” movies and “pop” painting, from various bohos and camp culturati, mainly. New York’s “Girl of the Year”—Baby Jane Holzer—is the most incredible socialite in history. Here in this one girl is a living embodiment of almost pure “pop” sensation, a kind of corn-haired essence of the new styles of life. I never had written a story that seemed to touch so many nerves in so many people. Television and the movies all of a sudden went crazy over her, but that was just one side of it. A lot of readers were enraged. They wrote letters to the publisher of the Herald Tribune, to the Herald Tribune magazine, New York, where it appeared, they made phone calls, they would confront me with it in restaurants, all sorts of things—and in all of it I kept noticing the same thing. Nobody ever seemed to be able to put his finger on what he was enraged about. Most of them took the line that the Herald Tribune had no business paying that much attention to such a person and such a life as she was leading. Refreshing! Moral Outrage! But it was all based on the idea that Jane Holzer was some kind of freak they didn’t like. Jane Holzer—and the Baby Jane syndrome—there’s nothing freakish about it. Baby Jane is the hyper-version of a whole new style of life in America. I think she is a very profound symbol. But she is not the super-hyper-version. The super-hyper-version is Las Vegas. I call Las Vegas the Versailles of America, and for specific reasons. Las Vegas happened to be created after the war, with war money, by gangsters. Gangsters happened to be the first uneducated … but more to the point, unaristocratic, outside of the aristocratic tradition … the first uneducated, prole-petty-burgher Americans to have enough money to build a monument to their style of life. They built it in an isolated spot, Las Vegas, out in the desert, just like Louis XIV, the Sun King, who purposely went outside of Paris, into the countryside, to create a fantastic baroque environment to celebrate his rule. It is no accident that Las Vegas and Versailles are the only two architecturally uniform cities in Western history. The important thing about the building of Las Vegas is not that the builders were gangsters but that they were proles. They celebrated, very early, the new style of life of America—using the money pumped in by the war to show a prole vision … Glamor! … of style. The usual thing has happened, of course. Because it is prole, it gets ignored, except on the most sensational level. Yet long after Las Vegas’ influence as a gambling heaven has gone, Las Vegas’ forms and symbols will be influencing American life. That fantastic skyline! Las Vegas’ neon sculpture, its fantastic fifteen-story-high display signs, parabolas, boomerangs, rhomboids, trapezoids and all the rest of it, are already the staple design of the American landscape outside of the oldest parts of the oldest cities. They are all over every suburb, every subdivision, every highway … every hamlet, as it were, the new crossroads, spiraling Servicenter signs. They are the new landmarks of America, the new guideposts, the new way Americans get their bearings. And yet what do we know about these signs, these incredible pieces of neon sculpture, and what kind of impact they have on people? Nobody seems to know the first thing about it, not even the men who design them. I hunted out some of the great sign makers of Las Vegas, men who design for the Young Electric Sign Co., and the Federal Sign and Signal Corporation—and marvelous!—they come from completely outside the art history tradition of the design schools of the Eastern universities. I remember talking with this one designer, Ted Blaney, from Federal, their chief designer, in the cocktail lounge of the Dunes Hotel on “The Strip.” I showed him a shape, a boomerang shape, that one sees all over Las Vegas, in small signs, huge signs, huge things like the archway entrance to the Desert Inn—it is not an arch, really, but this huge boomerang shape—and I asked him what they, the men who design these things, call it.

Ted was a stocky little guy, very sunburnt, with a pencil mustache and a Texas string tie, the kind that has strings sticking through some kind of silver dollar or something situated at the throat. He talked slowly and he had a way of furling his eyebrows around his nose when he did mental calculations such as figuring out this boomerang shape.

He started at the shape, which he and his brothers in the art have created over and over and over, over, over and over and over in Las Vegas, and finally he said,

“Well, that’s what we call—what we sort of call—‘free form.’ ”

Free form! Marvelous! No hung-up old art history words for these guys. America’s first unconscious avant-garde! The hell with Mondrian, whoever the hell he is. The hell with Moholy-Nagy, if anybody ever heard of him. Artists for the new age, sculptors for the new style and new money of the … Yah! lower orders. The new sensibility—Baby baby baby where did our love go?—the new world, submerged so long, invisible, and now arising, slippy, shiny, electric—Super Scuba-man!—out of the vinyl deeps.

Part 1

The New Culture-Makers

Chapter 1

Las Vegas (What?) Las Vegas (Can’t hear you! Too noisy) Las Vegas!!!!

HERNIA, HERNIA, HERNIA, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, HERNia; hernia, HERNia, hernia, hernia, hernia, hernia, HERNia, HERNia, HERNia; hernia, hernia, hernia, hernia, hernia, hernia, hernia, eight is the point, the point is eight; hernia, hernia, HERNia; hernia, hernia, hernia, hernia, all right, hernia, hernia, hernia, hernia, hard eight, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, hernia

“What is all this hernia hernia stuff?”

This was Raymond talking to the wavy-haired fellow with the stick, the dealer, at the craps table about 3:45 Sunday morning. The stickman had no idea what this big wiseacre was talking about, but he resented the tone. He gave Raymond that patient arch of the eyebrows known as a Red Hook brush-off, which is supposed to convey some such thought as, I am a very tough but cool guy, as you can tell by the way I carry my eyeballs low in the pouches, and if this wasn’t such a high-class joint we would take wiseacres like you out back and beat you into jellied madrilene.

At this point, however, Raymond was immune to subtle looks.

The stickman tried to get the game going again, but every time he would start up his singsong, by easing the words out through the nose, which seems to be the style among craps dealers in Las Vegas—“All right, a new shooter … eight is the point, the point is eight” and so on—Raymond would start droning along with him in exactly the same tone of voice, “Hernia, hernia, hernia; hernia, HERNia, HERNia, hernia; hernia, hernia, hernia.”

Everybody at the craps table was staring in consternation to think that anybody would try to needle a tough, hip, elite soldat like a Las Vegas craps dealer. The gold-lamé odalisques of Los Angeles were staring. The Western sports, fifty-eight-year-old men who wear Texas string ties, were staring. The old babes at the slot machines, holding Dixie Cups full of nickles, were staring at the craps tables, but cranking away the whole time.

Raymond, who is thirty-four years old and works as an engineer in Phoenix, is big but not terrifying. He has the sort of thatchwork hair that grows so low all along the forehead there is no logical place to part it, but he tries anyway. He has a huge, prognathous jaw, but it is as smooth, soft and round as a melon, so that Raymond’s total effect is that of an Episcopal divinity student.

The guards were wonderful. They were dressed in cowboy uniforms like Bruce Cabot in Sundown and they wore sheriff’s stars.

“Mister, is there something we can do for you?”

“The expression is ‘Sir,’ ” said Raymond. “You said ‘Mister.’ The expression is ‘Sir.’ How’s your old Cosa Nostra?”

Amazingly, the casino guards were easing Raymond out peaceably, without putting a hand on him. I had never seen the fellow before, but possibly because I had been following his progress for the last five minutes, he turned to me and said, “Hey, do you have a car? This wild stuff is starting again.”

The gist of it was that he had left his car somewhere and he wanted to ride up the Strip to the Stardust, one of the big hotel-casinos. I am describing this big goof Raymond not because he is a typical Las Vegas tourist, although he has some typical symptoms, but because he is a good example of the marvelous impact Las Vegas has on the senses. Raymond’s senses were at a high pitch of excitation, the only trouble being that he was going off his nut. He had been up since Thursday afternoon, and it was now about 3:45 A.M. Sunday. He had an envelope full of pep pills—amphetamine—in his left coat pocket and an envelope full of Equanils—meprobamate—in his right pocket, or were the Equanils in the left and the pep pills in the right? He could tell by looking, but he wasn’t going to look anymore. He didn’t care to see how many were left.

He had been rolling up and down the incredible electric-sign gauntlet of Las Vegas’ Strip, U.S. Route 91, where the neon and the par lamps—bubbling, spiraling, rocketing, and exploding in sunbursts ten stories high out in the middle of the desert—celebrate one-story casinos. He had been gambling and drinking and eating now and again at the buffet tables the casinos keep heaped with food day and night, but mostly hopping himself up with good old amphetamine, cooling himself down with meprobamate, then hooking down more alcohol, until now, after sixty hours, he was slipping into the symptoms of toxic schizophrenia.

He was also enjoying what the prophets of hallucinogen call “consciousness expansion.” The man was psychedelic. He was beginning to isolate the components of Las Vegas’ unique bombardment of the senses. He was quite right about this hernia hernia stuff. Every casino in Las Vegas is, among the other things, a room full of craps tables with dealers who keep up a running singsong that sounds as though they are saying “hernia, hernia, hernia, hernia, hernia” and so on. There they are day and night, easing a running commentary through their nostrils. What they have to say contains next to no useful instruction. Its underlying message is, We are the initiates, riding the crest of chance. That the accumulated sound comes out “hernia” is merely an unfortunate phonetic coincidence. Actually, it is part of something rare and rather grand: a combination of baroque stimuli that brings to mind the bronze gongs, no larger than a blue plate, that Louis XIV, his ruff collars larded with the lint of the foul Old City of Byzantium, personally hunted out in the bazaars of Asia Minor to provide exotic acoustics for his new palace outside Paris.

The sounds of the craps dealer will be in, let’s say, the middle register. In the lower register will be the sound of the old babes at the slot machines. Men play the slots too, of course, but one of the indelible images of Las Vegas is that of the old babes at the row upon row of slot machines. There they are at six o’clock Sunday morning no less than at three o’clock Tuesday afternoon. Some of them pack their old hummocky shanks into Capri pants, but many of them just put on the old print dress, the same one day after day, and the old hob-heeled shoes, looking like they might be going out to buy eggs in Tupelo, Mississippi. They have a Dixie Cup full of nickels or dimes in the left hand and an Iron Boy work glove on the right hand to keep the calluses from getting sore. Every time they pull the handle, the machine makes a sound much like the sound a cash register makes before the bell rings, then the slot pictures start clattering up from left to right, the oranges, lemons, plums, cherries, bells, bars, buckaroos—the figure of a cowboy riding a bucking bronco. The whole sound keeps churning up over and over again in eccentric series all over the place, like one of those random-sound radio symphonies by John Cage. You can hear it at any hour of the day or night all over Las Vegas. You can walk down Fremont Street at dawn and hear it without even walking in a door, that and the spins of the wheels of fortune, a boring and not very popular sort of simplified roulette, as the tabs flap to a stop. As an overtone, or at times simply as a loud sound, comes the babble of the casino crowds, with an occasional shriek from the craps tables, or, anywhere from 4 P.M. to 6 A.M., the sound of brass instruments or electrified string instruments from the cocktail-lounge shows.

The crowd and band sounds are not very extraordinary, of course. But Las Vegas’ Muzak is. Muzak pervades Las Vegas from the time you walk into the airport upon landing to the last time you leave the casinos. It is piped out to the swimming pool. It is in the drugstores. It is as if there were a communal fear that someone, somewhere in Las Vegas, was going to be left with a totally vacant minute on his hands.

Las Vegas has succeeded in wiring an entire city with this electronic stimulation, day and night, out in the middle of the desert. In the automobile I rented, the radio could not be turned off, no matter which dial you went after. I drove for days in a happy burble of Action Checkpoint News, “Monkey No. 9,” “Donna, Donna, the Prima Donna,” and picking-and-singing jingles for the Frontier Bank and the Fremont Hotel.

One can see the magnitude of the achievement. Las Vegas takes what in other American towns is but a quixotic inflammation of the senses for some poor salary mule in the brief interval between the flagstone rambler and the automatic elevator downtown and magnifies it, foliates it, embellishes it into an institution.

For example, Las Vegas is the only town in the world whose skyline is made up neither of buildings, like New York, nor of trees, like Wilbraham, Massachusetts, but signs. One can look at Las Vegas from a mile away on Route 91 and see no buildings, no trees, only signs. But such signs! They tower. They revolve, they oscillate, they soar in shapes before which the existing vocabulary of art history is helpless. I can only attempt to supply names—Boomerang Modern, Palette Curvilinear, Flash Gordon Ming-Alert Spiral, McDonald’s Hamburger Parabola, Mint Casino Elliptical, Miami Beach Kidney. Las Vegas’ sign makers work so far out beyond the frontiers of conventional studio art that they have no names themselves for the forms they create. Vaughan Cannon, one of those tall, blond Westerners, the builders of places like Las Vegas and Los Angeles, whose eyes seem to have been bleached by the sun, is in the back shop of the Young Electric Sign Company out on East Charleston Boulevard with Herman Boernge, one of his designers, looking at the model they have prepared for the Lucky Strike Casino sign, and Cannon points to where the sign’s two great curving faces meet to form a narrow vertical face and says:

“Well, here we are again—what do we call that?”

“I don’t know,” says Boernge. “It’s sort of a nose effect. Call it a nose.”

Okay, a nose, but it rises sixteen stories high above a two-story building. In Las Vegas no farseeing entrepreneur buys a sign to fit a building he owns. He rebuilds the building to support the biggest sign he can get up the money for and, if necessary, changes the name. The Lucky Strike Casino today is the Lucky Casino, which fits better when recorded in sixteen stories of flaming peach and incandescent yellow in the middle of the Mojave Desert. In the Young Electric Sign Co. era signs have become the architecture of Las Vegas, and the most whimsical, Yale-seminar-frenzied devices of the two late geniuses of Baroque Modern, Frank Lloyd Wright and Eero Saarinen, seem rather stuffy business, like a jest at a faculty meeting, compared to it. Men like Boernge, Kermit Wayne, Ben Mitchem and Jack Larsen, formerly an artist for Walt Disney, are the designer-sculptor geniuses of Las Vegas, but their motifs have been carried faithfully throughout the town by lesser men, for gasoline stations, motels, funeral parlors, churches, public buildings, flop-houses and sauna baths.

Then there is a stimulus that is both visual and sexual—the Las Vegas buttocks décolletage. This is a form of sexually provocative dress seen more and more in the United States, but avoided like Broadway message—embroidered (“Kiss Me, I’m Cold”) underwear in the fashion pages, so that the euphemisms have not been established and I have no choice but clinical terms. To achieve buttocks décolletage a woman wears bikini-style shorts that cut across the round fatty masses of the buttocks rather than cupping them from below, so that the outer-lower edges of these fatty masses, or “cheeks,” are exposed. I am in the cocktail lounge of the Hacienda Hotel, talking to managing director Dick Taylor about the great success his place has had in attracting family and tour groups, and all around me the waitresses are bobbing on their high heels, bare legs and décolletage-bare backsides, set off by pelvis-length lingerie of an uncertain denomination. I stare, but I am new here. At the White Cross Rexall drugstore on the Strip a pregnant brunette walks in off the street wearing black shorts with buttocks décolletage aft and illusion-of-cloth nylon lingerie hanging fore, and not even the old mom’s-pie pensioners up near the door are staring. They just crank away at the slot machines. On the streets of Las Vegas, not only the show girls, of which the town has about two hundred fifty, bona fide, in residence, but girls of every sort, including, especially, Las Vegas’ little high-school buds, who adorn what locals seeking roots in the sand call “our city of churches and schools,” have taken up the chic of wearing buttocks décolletage step-ins under flesh-tight slacks, with the outline of the undergarment showing through fashionably. Others go them one better. They achieve the effect of having been dipped once, briefly, in Helenca stretch nylon. More and more they look like those wonderful old girls out of Flash Gordon who were wrapped just once over in Baghdad pantaloons of clear polyethylene with only Flash Gordon between them and the insane red-eyed assaults of the minions of Ming. It is as if all the hip young suburban gals of America named Lana, Deborah and Sandra, who gather wherever the arc lights shine and the studs steady their coiffures in the plate-glass reflection, have convened in Las Vegas with their bouffant hair above and anatomically stretch-pant-swathed little bottoms below, here on the new American frontier. But exactly! NONE OF IT WOULD HAVE BEEN POSSIBLE, HOWEVER, WITHOUT one of those historic combinations of nature and art that create an epoch. In this case, the Mojave Desert plus the father of Las Vegas, the late Benjamin “Bugsy” Siegel.

Bugsy was an inspired man. Back in 1944 the city fathers of Las Vegas, their Protestant rectitude alloyed only by the giddy prospect of gambling revenues, were considering the sort of ordinance that would have preserved the town with a kind of Colonial Williamsburg dinkiness in the motif of the Wild West. All new buildings would have to have at least the façade of the sort of place where piano players used to wear garters on their sleeves in Virginia City around 1880. In Las Vegas in 1944, it should be noted, there was nothing more stimulating in the entire town than a Fremont Street bar where the composer of “Deep in the Heart of Texas” held forth and the regulars downed fifteen-cent beer.

Bugsy pulled into Las Vegas in 1945 with several million dollars that, after his assassination, was traced back in the general direction of gangster-financiers. Siegel put up a hotel-casino such as Las Vegas had never seen and called it the Flamingo—all Miami Modern, and the hell with piano players with garters and whatever that was all about. Everybody drove out Route 91 just to gape. Such shapes! Boomerang Modern supports, Palette Curvilinear bars, Hot Shoppe Cantilever roofs and a scalloped swimming pool. Such colors! All the new electrochemical pastels of the Florida littoral: tangerine, broiling magenta, livid pink, incarnadine, fuchsia demure, Congo ruby, methyl green, viridine, aquamarine, phenosafranine, incandescent orange, scarlet-fever purple, cyanic blue, tessellated bronze, hospital-fruit-basket orange. And such signs! Two cylinders rose at either end of the Flamingo—eight stories high and covered from top to bottom with neon rings in the shape of bubbles that fizzed all eight stories up into the desert sky all night long like an illuminated whisky-soda tumbler filled to the brim with pink champagne.

The business history of the Flamingo, on the other hand, was not such a smashing success. For one thing, the gambling operation was losing money at a rate that rather gloriously refuted all the recorded odds of the gaming science. Siegel’s backers apparently suspected that he was playing both ends against the middle in collusion with professional gamblers who hung out at the Flamingo as though they had liens on it. What with one thing and another, someone decided by the night of June 20, 1947, that Benny Siegel, lord of the Flamingo, had had it. He was shot to death in Los Angeles.

Yet Siegel’s aesthetic, psychological and cultural insights, like Cézanne’s, Freud’s and Max Weber’s, could not die. The Siegel vision and the Siegel aesthetic were already sweeping Las Vegas like gold fever. And there were builders of the West equal to the opportunity. All over Las Vegas the incredible electric pastels were repeated. Overnight the Baroque Modern forms made Las Vegas one of the few architecturally unified cities of the world—the style was Late American Rich—and without the bother and bad humor of a City Council ordinance. No enterprise was too small, too pedestrian or too solemn for The Look. The Supersonic Carwash, the Mercury Jet-away, Gas Vegas Village and Terrible Herbst gasoline stations, the Par-a-Dice Motel, the Palm Mortuary, the Orbit Inn, the Desert Moon, the Blue Onion Drive-In—on it went, like Wildwood, New Jersey, entering Heaven.

The atmosphere of the six-mile-long Strip of hotel-casinos grips even those segments of the population who rarely go near it. Barely twenty-five hundred feet off the Strip, over by the Convention Center, stands Landmark Towers, a shaft thirty stories high, full of apartments, supporting a huge circular structure shaped like a space observation platform, which was to have contained the restaurant and casino. Somewhere along the way Landmark Towers went bankrupt, probably at that point in the last of the many crises when the construction workers still insisted on spending half the day flat on their bellies with their heads, tongues and eyeballs hanging over the edge of the tower, looking down into the swimming pool of the Playboy Apartments below, which has a “nudes only” section for show girls whose work calls for a tan all over.

Elsewhere, Las Vegas’ beautiful little high-school buds in their buttocks-décolletage stretch pants are back on the foam-rubber upholstery of luxury broughams peeling off the entire chick ensemble long enough to establish the highest venereal-disease rate among high-school students anywhere north of the yaws-rotting shanty jungles of the Eighth Parallel. The Negroes who have done much of the construction work in Las Vegas’ sixteen-year boom are off in their ghetto on the west side of town, and some of them are smoking marijuana, eating peyote buttons and taking horse (heroin), which they get from Tijuana, I mean it’s simple, baby, right through the mails, and old Raymond, the Phoenix engineer, does not have the high life to himself.

I AM ON the third floor of the Clark county court house talking to Sheriff Captain Ray Gubser, another of these strong, pale-eyed Western-builder types, who is obligingly explaining to me law enforcement on the Strip, where the problem is not so much the drunks, crooks or roughhousers, but these nuts on pills who don’t want to ever go to bed, and they have hallucinations and try to bring down the casinos like Samson. The county has two padded cells for them. They cool down after three or four days and they turn out to be somebody’s earnest breadwinner back in Denver or Minneapolis, loaded with the right credentials and pouring soul and apologiae all over the county cops before finally pulling out of never-never land for good by plane. Captain Gubser is telling me about life and eccentric times in Las Vegas, but I am distracted. The captain’s office has windows out on the corridor. Coming down the corridor is a covey of girls, skipping and screaming, giggling along, their heads exploding in platinum-and-neon-yellow bouffants or beehives or raspberry-silk scarves, their eyes appliquéd in black like mail-order decals, their breasts aimed up under their jerseys at the angle of anti-aircraft automatic weapons, and, as they swing around the corner toward the elevator, their glutei maximi are bobbing up and down with their pumps in the inevitable buttocks décolletage pressed out against black, beige and incarnadine stretch pants. This is part of the latest shipment of show girls to Las Vegas, seventy in all, for the “Lido de Paris” revue at the Stardust, to be entitled Bravo!, replacing the old show, entitled Voilà. The girls are in the county courthouse getting their working papers, and fifteen days from now these little glutei maximi and ack-ack breasts with stars pasted on the tips will be swinging out over the slack jaws and cocked-up noses of patrons sitting at stageside at the Stardust. I am still listening to Gubser, but somehow it is a courthouse where mere words are beaten back like old atonal Arturo Toscanini trying to sing along with the NBC Symphony. There he would be, flapping his little toy arms like Tony Galento shadowboxing with fate, bawling away in the face of union musicians who drowned him without a bubble. I sat in on three trials in the courthouse, and it was wonderful, because the courtrooms are all blond-wood modern and look like sets for TV panel discussions on marriage and the teen-ager. What the judge has to say is no less formal and no more fatuous than what judges say everywhere, but inside of forty seconds it is all meaningless because the atmosphere is precisely like a news broadcast over Las Vegas’ finest radio station, KORK. The newscast, as it is called, begins with a series of electronic wheeps out on that far edge of sound where only quadrupeds can hear. A voice then announces that this is Action Checkpoint News. “The news—all the news—flows first through Action Checkpoint!—then reaches You! at the speed of Sound!” More electronic wheeps, beeps and lulus, and then an item: “Cuban Premier Fidel Castro nearly drowned yesterday.” Urp! Wheep! Lulu! No news a KORK announcer has ever brought to Las Vegas at the speed of sound, or could possibly bring, short of word of the annihilation of Los Angeles, could conceivably compete within the brain with the giddiness of this electronic jollification.

The wheeps, beeps, freeps, electronic lulus, Boomerang Modern and Flash Gordon sunbursts soar on through the night over the billowing hernia-hernia sounds and the old babes at the slots—until it is 7:30 A.M. and I am watching five men at a green-topped card table playing poker. They are sliding their Bee-brand cards into their hands and squinting at the pips with a set to the lips like Conrad Veidt in a tunic collar studying a code message from S.S. headquarters. Big Sid Wyman, the old Big-Time gambler from St. Louis, is there, with his eyes looking like two poached eggs engraved with a road map of West Virginia after all night at the poker table. Sixty-year-old Chicago Tommy Hargan is there with his topknot of white hair pulled back over his little pink skull and a mountain of chips in front of his old caved-in sternum. Sixty-two-year-old Dallas Maxie Welch is there, fat and phlegmatic as an Indian Ocean potentate. Two Los Angeles biggies are there exhaling smoke from candela-green cigars into the gloom. It looks like the perfect vignette of every Big-Time back room, “athletic club,” snooker house and floating poker game in the history of the guys-and-dolls lumpen-bourgeoisie. But what is all this? Off to the side, at a rostrum, sits a flawless little creature with bouffant hair and Stridex-pure skin who looks like she is polished each morning with a rotary buffer. Before her on the rostrum is a globe of coffee on a hot coil. Her sole job is to keep the poker players warmed up with coffee. Meantime, numberless uniformed lackeys are cocked and aimed about the edges to bring the five Big Timers whatever else they might desire, cigarettes, drinks, napkins, eyeglass-cleaning tissues, plug-in telephones. All around the poker table, at a respectful distance of ten feet, is a fence with the most delicate golden pickets. Upon it, even at this narcoleptic hour, lean men and women in their best clothes watching the combat of the titans. The scene is the charmed circle of the casino of the Dunes Hotel.

As everyone there knows, or believes, these fabulous men are playing for table stakes of fifteen or twenty thousand dollars. One hundred dollars rides on a chip. Mandibles gape at the progress of the battle. And now Sid Wyman, who is also a vice-president of the Dunes, is at a small escritoire just inside the golden fence signing a stack of vouchers for such sums as $4500, all printed in the heavy Mondrianesque digits of a Burroughs business check-making machine. It is as if America’s guys-and-dolls gamblers have somehow been tapped upon the shoulders, knighted, initiated into a new aristocracy.

Las Vegas has become, just as Bugsy Siegel dreamed, the American Monte Carlo—without any of the inevitable upper-class baggage of the Riviera casinos. At Monte Carlo there is still the plush mustiness of the 19th-century noble lions—of Baron Bleichroden, a big winner at roulette who always said, “My dear friends, it is so easy on Black.” Of Lord Jersey, who won seventeen maximum bets in a row—on black, as a matter of fact—nodded to the croupier, and said, “Much obliged, old sport, old sport,” took his winnings to England, retired to the country and never gambled again in his life. Or of the old Duc de Dinc who said he could win only in the high-toned Club Privé, and who won very heavily one night, saw two Englishmen gaping at his good fortune, threw them every mille-franc note he had in his hands and said, “Here. Englishmen without money are altogether odious.” Thousands of Europeans from the lower orders now have the money to go to the Riviera, but they remain under the century-old status pall of the aristocracy. At Monte Carlo there are still Wrong Forks, Deficient Accents, Poor Tailoring, Gauche Displays, Nouveau Richness, Cultural Aridity—concepts unknown in Las Vegas. For the grand debut of Monte Carlo as a resort in 1879 the architect Charles Garnier designed an opera house for the Place du Casino; and Sarah Bernhardt read a symbolic poem. For the debut of Las Vegas as a resort in 1946 Bugsy Siegel hired Abbott and Costello, and there, in a way, you have it all.

I AM IN the office of Major A. Riddle — Major is his name—the president of the Dunes Hotel. He combs his hair straight back and wears a heavy gold band on his little finger with a diamond sunk into it. As everywhere else in Las Vegas, someone has turned on the air conditioning to the point where it will be remembered, all right, as Las Vegas–style air conditioning. Riddle has an appointment to see a doctor at 4:30 about a crimp in his neck. His secretary, Maude McBride, has her head down and is rubbing the back of her neck. Lee Fisher, the P.R. man, and I are turning ours from time to time to keep the pivots from freezing up. Riddle is telling me about “the French war” and moving his neck gingerly. The Stardust bought and imported a version of the Lido de Paris spectacular, and the sight of all those sequined giblets pooning around on flamingo legs inflamed the tourists. The Tropicana fought back with the Folies Bergère, the New Frontier installed “Paree Ooh La La,” the Hacienda reached for the puppets “Les Poupées de Paris,” and the Silver Slipper called in Lili St. Cyr, the stripper, which was going French after a fashion. So the Dunes has bought up the third and last of the great Paris girlie shows, the Casino de Paris. Lee Fisher says, “And we’re going to do things they can’t top. In this town you’ve got to move ahead in quantum jumps.”

Quantum? But exactly! The beauty of the Dunes’ Casino de Paris show is that it will be beyond art, beyond dance, beyond spectacle, even beyond the titillations of the winking crotch. The Casino de Paris will be a behemoth piece of American calculus, like Project Mercury.

“This show alone will cost us two and a half million a year to operate and one and a half million to produce,” Major A. Riddle is saying. “The costumes alone will be fantastic. There’ll be more than five hundred costumes and—well, they’ll be fantastic.

“And this machine—by the time we get through expanding the stage, this machine will cost us $250,000.”

“Machine?”

“Yes. Sean Kenny is doing the staging. The whole set moves electronically right in front of your eyes. He used to work with this fellow Lloyd Wright.”

“Frank Lloyd Wright?”

“Yes. Kenny did the staging for Blitz. Did you see it? Fantastic. Well, it’s all done electronically. They built this machine for us in Glasgow, Scotland, and it’s being shipped here right now. It moves all over the place and creates smoke and special effects. We’ll have everything. You can stage a bombardment with it. You’ll think the whole theatre is blowing up.

“You’ll have to program it. They had to use the same mechanism that’s in the Skybolt Missile to build it. It’s called a ‘Celson’ or something like that. That’s how complicated this thing is. They have to have the same thing as the Skybolt Missile.”

As Riddle speaks, one gets a wonderful picture of sex riding the crest of the future. Whole tableaux of bare-bottomed Cosmonaughties will be hurtling around the Casino de Paris Room of the Dunes Hotel at fantastic speed in elliptical orbits, a flash of the sequined giblets here, a blur of the black-rimmed decal eyes there, a wink of the crotch here and there, until, with one vast Project Climax for our times, Sean Kenny, who used to work with this fellow Frank Lloyd Wright, presses the red button and the whole yahooing harem, shrieking ooh-la-la amid the din, exits in a mushroom cloud.

THE ALLURE IS most irresistance not to the young but the old. No one in Las Vegas will admit it—it is not the modern, glamorous notion—but Las Vegas is a resort for old people. In those last years, before the tissue deteriorates and the wires of the cerebral cortex hang in the skull like a clump of dried seaweed, they are seeking liberation.

At eight o’clock Sunday morning it is another almost boringly sunny day in the desert, and Clara and Abby, both about sixty, and their husbands, Earl, sixty-three, and Ernest, sixty-four, come squinting out of the Mint Casino onto Fremont Street.

“I don’t know what’s wrong with me,” Abby says. “Those last three drinks, I couldn’t even feel them. It was just like drinking fizz. You know what I mean?”

“Hey,” says Ernest, “how about that place back ’ere? We ain’t been back ’ere. Come on.”