Details
Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies
1. Auflage
36,99 € |
|
Verlag: | Studylab |
Format: | EPUB, PDF |
Veröffentl.: | 07.05.2018 |
ISBN/EAN: | 9783960952466 |
Sprache: | englisch |
Anzahl Seiten: | 81 |
Dieses eBook erhalten Sie ohne Kopierschutz.
Beschreibungen
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the “word-of-mouth” from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing.
In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today’s social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.
Keywords:
- marketing;
- word-of-mouth;
- social media;
- WOM;
- Facebook;
- Instagram
In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today’s social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.
Keywords:
- marketing;
- word-of-mouth;
- social media;
- WOM;
- Facebook;
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